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When we priced Ferrybox, the easiest decision was the one we get asked about most: clients are free. Unlimited clients, unlimited client reviewers, on every plan. Here's why.
Pricing shapes behaviour#
If every client seat cost money, agencies would ration them. They'd invite one person from the client side and ask them to forward things to everyone else. The forwarded email is exactly the problem Ferrybox exists to solve.
We want agencies to invite the marketing lead, the founder, the person in legal and the intern who'll need the logo files next year. The more of the client team is in the portal, the less work happens in email.
Clients aren't the ones getting value from seats#
A seat in most software is someone who uses the tool to do their job. Your designers upload work, your project managers run portals, your finance person sends invoices. That's where the value is, and that's what we charge for.
Clients get value too, of course – but they get it from your work, delivered more clearly. Charging them, or charging you for them, would be charging twice for the same thing.
What counts as a seat#
The rule is simple: anyone on your team who uploads work or manages portals is a seat. Everyone else – clients, client reviewers and colleagues who only comment – is free.
Does it cost us money?#
A little. Client accounts use storage and send notifications. But they also make Ferrybox more useful, which is why agencies stay. We'd rather earn more from agencies that grow than from clients who were never our customers.
It also keeps pricing honest. You pay for the size of your team, which you control. You never pay more because a client added five colleagues to a review – which you don't control, and shouldn't have to think about.
